Having a Single Listing Site is a Good Real Estate Marketing Idea

I like the idea of single listing sites. Each home has its own listing, often its address, and the "looker" can go straight to that home. Single listing sites also have a lot over the MLS site because agents can post many pictures and lots of text, include virtual tours, post documents such as inspection reports, etc.

Doing this is also a good marketing strategy that sets an agent apart. If a seller is choosing between realtors and one has a dedicated site for their property, that might be the tipping point.